Thinking of Becoming a Trailer Rental Business? Or Want to Make Your Current Business More Profitable?
Trailer rentals can be a fantastic way to boost your revenue or offer even better service to your customers. With RowlyGO, trailer rental becomes smooth, efficient, and, most importantly, profitable. Drawing on six years of rental experience, Rowly’s founders know exactly how to make the rental process easy for customers and lucrative for business owners—without unnecessary hassle.
But before diving into the benefits of automated rentals, I want to highlight a frustrating problem. Too often, rental services still have messages like:
“Please confirm current availability by calling the store in advance.”
“Check trailer availability via phone.”
Seriously? This makes no sense. Think about how much time is wasted on employees answering phone calls. For larger businesses, this kind of setup is a disaster. Often, the person answering the call doesn’t even know if trailers are available and redirects the caller to another number. This isn’t service—it’s driving customers away.
RowlyGO solves this problem completely by automating the entire process, so your customers always know what’s available and when.
Why should you consider renting trailers?
Affordable equipment investment
Trailers are significantly cheaper to purchase than cars or other transport vehicles, making them an accessible additional service for almost any business.
Real customer demand
Most transportation needs arise at the time of purchase. For instance, furniture stores, hardware shops, and electronics retailers can offer trailer rentals as part of their service. Customers get an immediate solution to their transport problem online without needing to make a phone call—and your business gets additional revenue.
SEO-optimized website brings customers straight to you
Most customers search for trailers online using search engines. If your website ranks high for keywords like “trailer rental Helsinki”, customers will easily find and book your services.
Upselling opportunities make rentals truly profitable
While the base rental price might be modest, such as €10–€30/day, additional services can easily double or triple the total revenue.
Examples of upsells:
- Insurance coverage: €5
- Tie-down straps: €5
- Adapter purchase: €3
- Extended return time: €10
By making upselling seamless, you unlock a significant revenue stream.
Fully Automated Process Saves Time and Money
Manual tasks like confirming reservations or providing instructions quickly eat into profits. RowlyGO automates everything—from pickup to return.
How Does the Rental Process Work?
1. Customers Book Online with Ease
Customers visit your website and complete their booking in just a few minutes. During the booking process, they:
a) Select the pickup location and time.
b) Add optional extras, like insurance or tie-down straps.
c) Complete strong identification to verify their identity.
d) Pay for the booking online.All information is stored in the system—no staff involvement needed.
2. Key Lockbox Makes Pickups Effortless
Once the booking is confirmed, customers receive a code via SMS to access the key lockbox. This fully self-service solution saves time and ensures customers can pick up the trailer lock key within the rental period.
3. Instructional Videos Ensure Proper Use
Before picking up the trailer, customers receive a link via SMS to an instructional video that covers:
a) Unlocking and locking the trailer hitch.
b) Properly attaching the adapter to the vehicle’s tow hook.
c) Connecting and disconnecting electrical cables for trailer lights.
d) Raising the jockey wheel—an often-forgotten but essential step.
e) Safely securing the load and understanding weight limits.
Clear instructions are crucial for maintaining equipment and maximizing profitability. Before implementing comprehensive tutorials, we had to replace jockey wheels almost weekly and repair bearings monthly due to misuse or overloading. Proper guidance saves both time and money for everyone.
4. Upselling Before and During the Rental
Before the reservation begins, customers can purchase add-ons like straps or adapters if they realize they need them.During the rental, automated SMS messages can offer extras like extended return times for a small fee if the customer is running late.
All additional services can be purchased through a link in the SMS.
5. Easy Returns and Feedback Collection
Upon returning the trailer, the key can be dropped into the lockbox or another agreed location. The system updates the return status automatically, so no staff intervention is required.After the return, customers receive a satisfaction survey, helping your business gather valuable feedback and grow your Google reviews.
What does RowlyGO offer?
- Easy Booking Engine
All trailers and their availability are clearly displayed on your website, allowing customers to book effortlessly. - Real-Time Management
View all bookings, pickups, and returns from one system. - Fully Automated Process
Booking, payments, instructions, and returns operate without staff involvement. - Integrated Upselling
Offer additional services during the booking process or the rental period—quickly and efficiently.
Why Make Things Complicated When They Can Be Simple?
If you’re asking customers to call the store to check trailer availability, you’re likely losing sales. RowlyGO ensures your customers can see real-time availability and book instantly. No unnecessary calls, no guesswork—just smooth service.
Ready to Make Rentals Easy and Profitable? RowlyGO is the Solution! Get in Touch and Let’s Get Started.
