Orhi spent years doing excellent work, growing and serving customers across Finland. Their rental equipment didn’t sit idle; with Orhi uRent, utilization rates stayed high, keeping equipment in constant use. Orhi’s efforts were tireless, but now it’s time for them to step back. From here on, that good work continues under a fresh name and look—Rowly, with its app RowlyGO.
A brand is more than a name or logo—it’s a company’s identity and how it tells the world what it stands for. Orhi Oy’s decision to rebrand as Rowly is a significant move that reflects the company’s values and future vision. The registration number stays the same, but Rowly brings an international perspective. This new name aligns better with the company’s modern goals and direction and works well on both Finnish and international markets, including Norway and Spain, which are next on the horizon.
A future that reaches beyond borders
When we started developing the new brand, it was clear it needed to perform as smoothly as a well-tuned Mercedes—and to do so worldwide. Internationalization is written large in our strategy. We needed a name that gives the feeling of momentum, of us and our customers rolling forward without pause. A brand that, simply put, just keeps on rolling.
That’s why the app is now named RowlyGO. For us, it’s a name with the sound of rolling—a name that, when said in Finnish, brings to mind motion and drive. And “row” evokes the organized lineup of fleet vehicles ready to go, guided by our solution—not stopping but going. The name is international, clear, and easy to remember.
But RowlyGO is more than a name. It’s a continuous movement and a promise: our customers can focus on growing their business while our rental platform handles fleet management, presents it attractively to customers, and takes care of the legal paperwork electronically.
Brand adaptability and clarity
Rowly isn’t just a new name; it also reflects a new way of thinking and operating. Rowly’s brand identity is built to adapt to both Finnish and international markets. It’s a brand that speaks clearly and understandably. This is especially crucial when operating in diverse markets, where cultures and expectations may vary.
In Rowly’s communication, “straightforward simplicity” stands out. This means that our communication style is always simple, direct, and honest. Instead of jargon and complex terms, we clearly convey what’s happening and how it benefits the customer. This approach is also central on international markets, where clarity and comprehension are essential.
Values reflected in the new brand
Rowly’s values—dedication, ingenuity, and honesty—are essential in the brand transition. The shift from Orhi to RowlyGO isn’t merely a rebranding; it’s a reshaping of the brand to reflect the company’s core values. RowlyGO is developed with rental entrepreneurs in mind, addressing their needs and challenges. It’s an app that makes everyday life easier and streamlines the rental process.
Honesty and transparency are equally important in Rowly’s messaging. The company stands behind its work and promises its customers only what it can truly deliver. This makes Rowly a trusted partner that customers can rely on. The brand’s authenticity and integrity shine through in every service and product delivered.
Vision for the future
Rowly’s future looks bright. The international goals are clear, and the company is preparing to expand into new markets, beginning with Norway and Spain. This is just the beginning, as Rowly aims to grow throughout Europe and eventually on a global scale.
This doesn’t mean, however, that our Finnish customers are any less important. Finland remains a key market, and Finnish customers have been the foundation of our growth. The new name and expansion bring them even better services and added value.
RowlyGO isn’t just an app; it’s a comprehensive solution for rental business needs. Its automated functions and ease of use free up entrepreneurs’ time—whether it’s for growing their business or taking a well-deserved break. Rowly’s mission is to make renting so effortless that entrepreneurs can focus on what matters most.
In summary, Orhi’s rebranding to Rowly was a carefully considered decision that reflects the company’s current values, goals, and vision. Rowly is a brand built for international markets and one that better represents who we truly are: a modern, agile, and customer-focused partner in the rental business.
We are now Rowly. And we move your wheels.
