THERE WAS A RENTAL BUSINESS. AND A DESIRE TO MAKE THINGS EASIER.
The journey began with renting out vans. It was enjoyable work for the most part, but the paperwork, keeping track of the fleet’s condition, and managing customers over the phone were nerve-wracking. We wanted an easier way—and we found it by fully digitizing the entire rental process.
Mercedes-Benz Sprinter, model year 2002
I enjoyed renting out cars. It wasn’t exactly a goldmine of a business, but it was enough to make a living.
But the constant phone calls started getting to me. Sometimes it would take 6–8 calls just to rent out a single car. If I missed a call, that was a missed rental.
I wasn’t the only one frustrated; customers were annoyed with all the calling too. They didn’t need a chat buddy; they just needed the car and rental details.
I thought, there has to be a way to handle this without being glued to the phone all the time. I mentioned it to a friend, and he said, “Well, let’s code an app for that.” So, we did.
The app turned out a bit too good. Suddenly, I had spare time as a business owner. I used that time to make the app even better: we added everything from fleet management to contracts and more, all into one system.
Then, other rental operators started showing interest, of course. We thought, why not rent out the app instead of the cars?
Turns out, that was a pretty good idea.
– Timo Rissanen
Our values
DEDICATION
We remember where we come from. We know the ins and outs of the rental business. We’ve experienced both the bright moments and the ones we’d rather forget. We stay closely attuned to industry changes and trends.
INNOVATION
We improvise to benefit our customers. The best moments in our work are when we find solutions to another entrepreneur’s challenges. We develop the app based on customer needs, not just for the sake of development.
HONESTY
Fairness wins out. We stand by our decisions, always made with the customer’s input. If we see room for improvement in our customer’s approach, we say so openly. We believe reliability attracts customers far more effectively than pushy sales tactics.Strategy
Rowly’s strategy is to keep things moving: first the rental fleet, and with it, the business – for both our customers and us. Our goal is to be the most scalable and easily adaptable rental app globally, paying for itself through saved resources. While we reach toward international markets, we stay deeply rooted in our home market.
Mission
We make fleet rentals so simple that rental entrepreneurs have plenty of time and energy for other pursuits. With RowlyGO, you can manage your fleet, grow your business, and save time simultaneously. Try it for yourself to believe it.
Visio
We aim to be the #1 global partner choice for fleet renters, offering their customers the smoothest rental experience – anywhere, anytime.
Industry impact
Urbanization
People lead increasingly mobile lives while concentrating in urban areas. They prefer not to own vehicles, which are expensive to store and maintain in city environments. This drives demand for rental fleets. RowlyGO meets this need by making renting smooth for both the customer and the rental provider.
Sustainability
Eco-friendly choices will play a key role in the rental business. RowlyGO’s automated app helps optimize resource use, reduces fleet downtime, and increases asset turnover.
Technology
Automation and digital management are now essential, and staying competitive in the rental market without them is challenging. Rowly’s app brings users the latest technology for fleet management and rentals – without the need for prior technical skills.
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